Based in New York, Régime des Fleurs is known for its unique take on luxury fragrance. The Régime des Fleurs high-concept perfume collections in vivid packaging draw inspiration from nature, history, and art. Launching in 2014, Régime des Fleurs became a cult favorite in the worlds of fashion and art, quickly establishing itself as an influential voice in the fragrance industry
Founder Alia Raza began pursuing her passion for perfume after an acclaimed career as a filmmaker and artist, featuring cultural icons such as Chloë Sevigny and Kim Gordon, and presented at galleries and festivals such as Palais de Tokyo in Paris and the Whitney Museum of American Art in New York
